BrainPOP’s vision is to be the authority that builds and measures the skills needed to thrive in tomorrow’s world. We believe responsible and equitable applications of artificial intelligence (AI) can simultaneously deepen student-teacher interactions and improve learning outcomes. Our approach is therefore anchored in the following core principles:
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Empower consumers and creators. Students who understand the power and potential of new technologies are better prepared to engage with them.
How we do it: By building background knowledge and deepening understanding with interactive learning activities, we cultivate informed and responsible digital citizens. Knowledge building with our BrainPOP Artificial Intelligence topic, alongside our larger digital citizenship collection, builds background knowledge and prepares students to engage with an evolving digital world.
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Make every learning moment together count. From development to implementation, we take a student-centered, teacher-guided approach. Actionable insights on skills development expand teachers’ capacity to help students meet grade-level expectations—which can open up a world of opportunity for more personalized and differentiated learning and assessment.
How we do it: By leveraging AI to streamline grading in BrainPOP Science, our middle school science solution, we enable educators to more efficiently assess individual students’ evidence-based writing skills and provide feedback. Our patented methodology and system uses a highly secure, custom AI model to analyze students’ open-ended Claim-Evidence Reasoning (CER) responses. The system suggests scores and feedback based on a clear rubric, saving teachers valuable classroom time. Teachers remain in control, choosing to apply or override AI suggestions, and students only see teacher-approved scores. (Administrators may opt out of BrainPOP Assisted Grading™.)
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Implement AI with purpose and transparency. Technology should enhance the teaching and learning experience. We prioritize precise applications of AI aligned with clearly defined needs and outcomes— not AI for its own sake.
How we do it: As we refine current applications and develop future enhancements that leverage emerging technologies like AI, we will continue to lead with educators’ needs first. Our approach includes conducting extensive user testing to ensure the effectiveness of our AI-assisted features and inviting potential district partners to pilot features in development.
Learn more about BrainPOP’s approach to leveraging AI transparently, responsibly, and securely to benefit students, teachers, and schools in our privacy policy.